SNADNEE / Case Study
Digital Personalization: How We Helped ProbiONE Turn Complex Data into a Simple App
Companies expanding their portfolio with personalized products often hit a wall — how do you easily connect laboratory data with the customer experience?
ProbiONE is a product focused on tailored gut microbiome health. We helped build an application that clearly presents analysis results to the customer and recommends a regimen suited specifically to them. The entire D2C solution thus gained a strong digital foundation.
An Innovative Project with Scaling Potential
An innovative company in the nutrition and health space, which alongside its product portfolio is also developing direct sales of personalized dietary supplements — and ProbiONE is the flagship of this new branch.
The company had the laboratory capacity and know-how, but lacked a way to translate the analysis results (e.g., from a microbiological test) into a clear output for the end customer — ideally digital and scalable.
"We have the results, the data is ready… but we don't want to send the customer an Excel file. We want it to be an experience."
— The client at the kickoff meeting
The Solution
We designed an application that takes laboratory data and transforms it into a clear, personalized output — including a tailored regimen.
What we did:
Import of laboratory results (Excel + macros) with dozens of parameters
Generation of personalized recommendations based on this data
A frontend that is clear, multilingual, and ready for expansion
We took the client-supplied design and integrated it with our backend
Technology:
Laravel + Filament as the core of the system
Clear presentation of results and the regimen
Support for language variants (a requirement that emerged during the very first week of operation)
We delivered the project in a record three months, without any major hiccups. Thanks to the smooth collaboration, we were able to quickly validate the business potential of the new service and are ready for its further development.
The Result
Today, the ProbiONE product has a clear advantage — it can offer not just value, but an experience. Instead of an anonymous result, the customer receives a digital overview with a clear recommendation and the feeling that something was created just for them.
No more file sharing or manual data interpretation
The customer understands their results and knows which regimen to follow and why
The company can scale the new D2C product without the need for manual work
An AI extension is being prepared to assist with both interpretation and recommendations
Are you planning to expand your services with tailored products? We'll help you create a digital solution that turns your data into an experience.
"The project with SNADNEE went smoothly, quickly and precisely. The application is a key tool for us in developing our D2C segment, and we plan to expand it further."
— Ondřej Nedoma, Chief Executive Officer & Partner
